To understand this concept, let’s take an example. If you know this logic, you can acknowledge all Search Engine.

Have you ever search for any product on Google. The example you are looking for shoes. You will get all results about shoes only. You will never see any other product like a Phone, Memory card, Tables, glossary, etc.
You will see the Shoes only in the SERP (Search Engine result page).

You have created a project in your school time or college. You google the topic, and you get the results. I am 99.99% sure you will get the results you are looking for in the first 20 pages.

It is a user experience. You will be 100% satisfied.

Apple is also launching its search Engine in 2021.


A search Engine works on four stages:

  • Crawling
  • Indexing
  • Calculating Relevancy
  • Retrieving Results

1.Crawling: A crawler will visit your website and collects all the data. 

2.Indexing: Stores the data as per Area/categories {Food, travel, fashion, service, etc.}.

3.Calculating Relevancy: Ranking as per content, links, bold italics. 

4.Retrieving Results: Displays results on SERP.


How to come on TOP in SERP?

  • Provide all possible information that you can share about that specific topic. Explain the subject in depth. Think that the user who is coming to read your blog or the page does not know that topic.

Can we copy content from another website?

  • I think Search Engine does not support that. Let’s take an example; You are looking for any specific topic in a Search Engine, and all people are coping same content from the website which is ranking in the first position. In this case, all 10 results have the same content. Did you ever see this in any Search Engine. So, we don’t follow this approach. 

What new features apple Search Engine may have?

  • Apple may target an issue that Google Search Engine is having any try to resolve. Like Google can read images. But Apple Search Engine may read it.